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, ESPN broke the news Guo Ailun will become the first Asian players have Jordan signature shoes.
source is Nick DePaula Nice, the creative director of Kicks, a former Sole Collector execu Cheap air jordan 12 ovo tive editor. According to Nick DePaula analysis, Guo Ailun can become so for two reasons first Asian players have Jordan signature shoe, its net effect in red micro-blog and usually in the pursuit of the trend, followed by the Jordan brand to enter the Chinese after 20 years need to be able to let the brand strive for further improvement. According to the
cheap jordans for sale mens Nick DePaula broke the news, Jordan brand positioning of Guo Ailun, is not only a basketball court in the Chinese and life, but he will be a part of brand globalization. It is reported that the Jordan year paid Guo Ailun $3 million in endorsement fees. A shoe contract before Guo Ailun
is signed with Lining at the beginning of this year, the contract expires, but at the beginning of this year's CBA all star game, we still see Guo Ailun help Lining recorded the official brand promotional video, after the league games and pre election race, he is wearing Lining shoes.
in contact after a long time, also had a adidas for Guo Ailun to hold a conference event because the details of the contract, the final is not complete, even at the time of Guo Ailun when recording Liaoning Spring Festival Gala, is wearing Adidas shoes. But in the end because of some of the details, Guo Ailun did not sign the Adidas, but has become a member of Jordan.
in the summer Jordan brand launched Jordan Flyknit Trainer at the age of 2, Guo Ailun became the main spokesman of this pair of shoes in the Greater China region, in store Pop and billboards we can see his endorsement shoes photos, this photo was taken in when signing the.
when a twitter user asked about this pair of shoes, Nick told DePaula, design a pair of signature shoes need at least 18 months to December next year, so at least we can see this pair of shoes was officially launched.
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